Your data is telling a story. Are you listening?
We help companies transform the way they operate by unlocking the power of digital analytics.
Headquartered in Seattle—with consultants in Boston, San Francisco, New York, Los Angeles, and Minneapolis—Pointmarc's connected approach to analytics empowers businesses to dive deeper into their data.
In 2014, Pointmarc was named to the Inc. 5000 list of fastest-growing companies and Seattle Business Magazine’s “100 Best Companies to work for.”
Our vision is to fundamentally transform the way companies operate by unlocking the power of digital analytics and helping them realize the promise of measurement and reporting technologies.
Contact us today to begin measuring what matters.
Arsenio Valdez is the CEO and Founder of Pointmarc.
Before cutting his teeth in the start-up world, he began his career at PriceWaterhouseCoopers on the path of a finance professional. Discovering his entrepreneurial itch, he co-founded Allstudents, which focused on providing students with academic tools and resources and served as a highly targeted direct marketing medium for corporate sponsors. The company successfully raised $2MM in venture funding. Arsenio then went on to work with several enterprise software start-ups serving in a wide variety of operational and financial management roles. One of those companies was Validar, a marketing measurement firm focused on providing Fortune 500 clients (e.g., Nokia, Microsoft, Salesforce.com, Verizon) lead management and event execution services to increase their marketing ROI. Driven by his passion for business and helping companies achieve success, Arsenio left his Director of Operations position at Validar to start Pointmarc. With the Pointmarc team, Arsenio is committed to enhancing the value that companies seek to gain through the use of measurement technologies and solutions.
Arsenio graduated from the University of Washington with degree in Business Administration with a concentration in accounting. When not hammering away on the next big idea at Pointmarc, he finds great joy in traveling with his family, listening to music and playing or being a fan of competitive sports.
Kevin Woo is the President of Pointmarc. His background includes over 14 years of marketing experience, with a core focus on digital advertising and marketing measurement.
Early in his career, he spent time working on the Hewlett Packard account at Saatchi & Saatchi before joining Avenue A (now Razorfish) in 1999. There he worked with Buy.com on their online advertising and optimization initiatives. Kevin joined Microsoft in 2004, initially working on cross-network engagement initiatives for Microsoft's online consumer properties (Hotmail, Windows Live, MSN, Live Search), before moving exclusively to the MSN Marketing team to focus on global operations and instrumentation. He then held a senior position on the Bing consumer marketing team, driving the development of the overall measurement platform for the milestone 2008 launch of Microsoft's new online search offering. Kevin also held a leadership role with Point Reach, a full-service mobile ad agency, helping with business development activities and establishing the analytics practice.
Kevin holds a bachelor's degree in Psychology from Princeton University. His passions include family, golf, and motorsports.