Events

Merkle's 2016 <em>Performance Marketing Executive Summit</em>

Merkle's 2016 Performance Marketing Executive Summit

Since Facebook coined the term “people-based marketing” in 2014, it’s garnered massive attention, and for good reason. The ability to shift your focus from devices to the individuals using those devices offers a promise of highly targeted and relevant ad content that the marketing world has never experienced. People-based marketing creates enormous potential to simultaneously increase conversion, ROI, and the overall customer experience. The downside? It’s extremely difficult to properly implement.

Microsoft Data Insights Summit

Microsoft Data Insights Summit

As a digital analyst, the steady improvement in data visualization and dashboarding tools across the market has demanded a shift from the aforementioned manual reporting aspect of the role into a proactive data storytelling approach. Whether you’re at an agency or an inhouse marketing department, these tools are empowering analysts to not only derive insights from numbers, but to become consultants to the rest of the organization.

Tableau Conference 2015: It doesn't have to stay in Vegas.

Tableau Conference 2015: It doesn't have to stay in Vegas.

As a Tableau partner, Pointmarc, A Merkle Company, will be sending our team of Tableau analysts and data management leaders to Las Vegas this year to discuss all things data and analytics with the 9,500 attendees. But what happens in Vegas doesn’t necessarily have to stay there. As the number of data sources gets buoyed along with rising technology vendor tides, the most frequently heard painpoint from Fortune 500 marketing decisionmakers centers around an inability to capture, integrate, understand, and activate their data.

The Democratization of Data: 2015 DAA Seattle Symposium

The Democratization of Data: 2015 DAA Seattle Symposium

The polls are in. Across party lines, the ability to own, manage, and analyze your own data is proving to be a mission-critical issue for brands and organizations in 2015. As the proliferation of new technologies and channels spurs a sharp spike in the volume of consumer data collected, analytics practitioners are strategically positioned to be the vanguard in the democratization of data. With an incredible lineup of speakers and panelists, this year’s Digital Analytics Association Seattle Symposium will bring together analytics professionals industry-leading companies to connect, explore, and define the challenges that will shape the analytics industry in the coming year.

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