Insight

Catching Firebase

Catching Firebase

It’s all so dreamy, right? Build a native mobile app and the door to your customer’s heart and finger movements is perpetually ajar just waiting to be filled by your Pulitzer-worthy personalized messaging and content. However, most apps, particularly ecommerce-focused ones, live in a boom-bust cycle characterized by seasonal acquisition and abandonment. The app user behavioral data is chronically underutilized and even more rarely tied to other channels (website, CRM, POS) in a meaningful, actionable way for digital marketers.

<em>Pop</em> goes the world

Pop goes the world

In the short history of the internet, there is no UI element more universally maligned than the pop-up window. Traditionally, a source of intrusive display ads only, the subscription pop-up form has managed to avoid much of the scorn of its older brother. The perception of value—“Sign up, and we promise to only send you relevant deals and content”—along with flat design trends has given the digital marketing tool a valuable facelift, particularly in terms of acquiring valid email IDs.

Microsoft Data Insights Summit

Microsoft Data Insights Summit

As a digital analyst, the steady improvement in data visualization and dashboarding tools across the market has demanded a shift from the aforementioned manual reporting aspect of the role into a proactive data storytelling approach. Whether you’re at an agency or an inhouse marketing department, these tools are empowering analysts to not only derive insights from numbers, but to become consultants to the rest of the organization.

What Legends of the Hidden Temple Taught Me About Solution Design

What Legends of the Hidden Temple Taught Me About Solution Design

The failed strategy of my temple run provides a good lesson for designing and executing your analytics solution. It is simply not enough to know your objectives. You need concrete, actionable steps that ladder up to your main KPIs. For example, if your main KPI is to increase form conversions, a current-state conversion funnel diagnostic, content performance and audience intelligence analysis is a crucial piece of information as you architect your analytics solution.

Connect with Merkle and Pointmarc at 2016 Adobe Summit

Connect with Merkle and Pointmarc at 2016 Adobe Summit

From data capture to activation, learn how to open up the throttle on your entire Adobe stack with high performance solutions from Merkle. If you’re planning to attend, stop by the Merkle booth to speak to one of our solution subject matter experts and learn about the great work we’re doing for our enterprise clients.

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