Personalization

Building a <em>unified</em> profile

Building a unified profile

The panacea of omnichannel personalization marketing starts with identity management. There is tremendous effort across every marketing vendor, technology, and agency to produce a solution to easily enable identity stitching. In this data management arms race, most enterprise marketing decisionmakers are facing the dilemma of choosing the right solution for the business that integrates with future strategy, existing infrastructure, execution orchestration, and resourcing.

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