Technology

Catching Firebase

Catching Firebase

It’s all so dreamy, right? Build a native mobile app and the door to your customer’s heart and finger movements is perpetually ajar just waiting to be filled by your Pulitzer-worthy personalized messaging and content. However, most apps, particularly ecommerce-focused ones, live in a boom-bust cycle characterized by seasonal acquisition and abandonment. The app user behavioral data is chronically underutilized and even more rarely tied to other channels (website, CRM, POS) in a meaningful, actionable way for digital marketers.

<em>From Atari to Web:</em><br /> The rise and fall of parallax <br />(and how to measure it)

From Atari to Web:
The rise and fall of parallax
(and how to measure it)

In today’s world of fast-paced and ever changing user experience design, it’s safe to say that user experience plays a huge role in the success or failure of a product. From responsive web design and carefully thought out typography, to using icons over text—the desire to orchestrate a compelling user experience, and ultimately, drive conversions, is top of mind for most marketing professionals.

What Legends of the Hidden Temple Taught Me About Solution Design

What Legends of the Hidden Temple Taught Me About Solution Design

The failed strategy of my temple run provides a good lesson for designing and executing your analytics solution. It is simply not enough to know your objectives. You need concrete, actionable steps that ladder up to your main KPIs. For example, if your main KPI is to increase form conversions, a current-state conversion funnel diagnostic, content performance and audience intelligence analysis is a crucial piece of information as you architect your analytics solution.

Connect with Merkle and Pointmarc at 2016 Adobe Summit

Connect with Merkle and Pointmarc at 2016 Adobe Summit

From data capture to activation, learn how to open up the throttle on your entire Adobe stack with high performance solutions from Merkle. If you’re planning to attend, stop by the Merkle booth to speak to one of our solution subject matter experts and learn about the great work we’re doing for our enterprise clients.

Analytics ROI: The Evidence for Investing in your Data

Analytics ROI: The Evidence for Investing in your Data

Across our client engagements, we often talk to major companies about their sizeable investments in the tools that slice and dice, analyze visualize, activate, and predict. Despite a willingness to invest, many marketers struggle with the idea that these initiatives will actually yield meaningful ROI for their business.

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