40 owners. One testing roadmap.

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One of our global clients faced a herculean task. They needed to unify a testing plan with 40 different content managers to increase engagement across eight digital properties.

Client Objectives:

  • Establish vigorous testing program to increase conversions, sentiment and engagement across eight different Windows site sections
  • Create testing queue prioritizing testing questions from more than 40 content managers
  • Launch regular testing meeting schedule to report results from tests, identify risks and align stakeholders on testing queue

Our Approach:

  • Pointmarc sr. testing strategist met with entire client team—comprised of BI, content publishing, test administration, creative and project management— to establish test prioritization algorithm
  • Developed organization-specific testing best practices guide to influence testing questions and mitigate testing risks
  • Established KPI’s for each site section to influence overall site goals

The Results:

  • Successfully deployed an average of two A/B tests per week in an aggressive testing schedule
  • Identified significant lift opportunities through optimization of a wide range of content pages
  • Provided insight in weekly meetings on how individual section testing campaigns are performing in the context of overall site goals.

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