The global search engine needed access to its metrics without having to search for them. Pointmarc's Data Services team combined disparate data sets into a centralized data warehouse to enable access and visibility into the KPIs that drive marketing ROI.
- Separate tracking and data systems for measuring marketing effectiveness.
- Improve visibility into marketing ROI across multiple channels (and data sets)
- Increase turnaround for metrics into high visibility initiatives.
- Combined disparate data sets.
- Created consolidated data loop for agencies.
- Shortened data availability from weeks to days.
- Enabled marketing correlation to large set of Bing behavioral metrics.
- Supported bi-weekly reporting rhythm and ad hoc requests for management reporting and optimization.