Establishing testing agility for leading cloud platform

Read Case Study

Pointmarc developed a testing prioritization model across more than 50 solutions and executed four to six tests per month—significantly increasing engagement and conversions.

Client Objectives:

  • Client invested in testing tool, but had no strategic plan or processes in place
  • Develop better practices and alignment around their testing program
  • Needed greater agility and velocity with regard to test process and execution

Our Solution:

  • Developed strategic blueprint for testing program across 50+ solutions and products on the Cloud & Enterprise web property
  • Developed cross functional process to ensure accountability, clarity, and efficiency
  • Developed prioritization model and documentation
  • Led test ideation and initiated development of an optimization culture in the clients organization, soliciting test ideas and feedback across the team
  • Led coordination and execution of strategic and iterative testing, launching 4-6 tests per month on average
  • Delivered insightful analysis that significantly increased engagement and trial downloads, and helped inform future content strategy
  • Deployed and integrated the BlueKai data management platform, and established targeting strategy to serve relevant content to key audiences

The data silo is dead

Our services work together to evolve your business by connecting data from disparate online/offline sources and activating its potential through analysis and optimization.

Get the latest analytics news, tips, and tricks.