Filling large shoes

Understanding the data footprint for a global shoe brand

Read Case Study

Our global retail client needed to gain a better understanding of its comprehensive data lifecycle in order to maximize analytics investment and minimize data integrity issues within its consumer knowledge teams.

Client Objectives:  

  • Provide understanding of company-wide data lifecycle 
  • Identify data governance issues across major business units
  • Provide framework to map sign-ups to existing customer segments
  • Provide organization-wide data management roadmap and recommendations   

Our Approach:

  • Launched organization-wide data audit
  • Identified all data sources and data users
  • Interviewed key stakeholders to understand business goals
  • Analyzed data use cases across business units

The Results:  

  • Created comprehensive connected data audit document outlining organizational use of cross-channel data
  • Defined data onboarding process for new source data
  • Delivered roadmap and recommendations to resolve data integrity issues and empower key business users

The data silo is dead

Our services work together to evolve your business by connecting data from disparate online/offline sources and activating its potential through analysis and optimization.

Get the latest analytics news, tips, and tricks.