Skype achieves 40% conversion lift

Using testing to drive UX improvements

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Using their existing tools—Adobe Analytics and Adobe Target—our client was looking to increase conversions and the overall user experience for their subscription funnel.

Our Approach:  

  • Integrated Adobe Analytics and Adobe Target through use of eVars and Events as Adobe Target success metrics.
  • Utilized mbox to create functional dynamic pages for site.
  • Partnered with client to improve campaign management structure, providing increased support with project management, campaign strategy and site configuration and coding.

The Results:  

  • 40% lift versus control achieved by optimizing subscription funnel. 
  • Provided statistically significant results through user experience A/B testing with Adobe Target.

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