Using their existing tools—Adobe Analytics and Adobe Target—our client was looking to increase conversions and the overall user experience for their subscription funnel.
- Integrated Adobe Analytics and Adobe Target through use of eVars and Events as Adobe Target success metrics.
- Utilized mbox to create functional dynamic pages for site.
- Partnered with client to improve campaign management structure, providing increased support with project management, campaign strategy and site configuration and coding.
- 40% lift versus control achieved by optimizing subscription funnel.
- Provided statistically significant results through user experience A/B testing with Adobe Target.